Instagram for Authors


Instagram is a massive marketplace for growing an audience and building strong connections with them. With over 800 million users, Instagram gives you the opportunity to reach new people each and every day, through the art of appealing imagery.

But, is Instagram for authors? Instagram can be used by anyone who wants to use it. When using Instagram, it's essential to make sure the images you post are attractive and eye-catching. Bad imagery can damage your reputation on Instagram immediately. Take a look at other authors similar to you, what they’re posting, the responses they get, and so on. Familiarise yourself with the niche you’re in and what is most popular within that niche on Instagram.

Here are some guidelines to help you get started...


Focus on your audience

You may get into the habit of posting photos that you think are nice, or that are similar to photos you’ve seen posted by people you follow. However, this is not good practice. You need to be constantly focussed on your target audience.

Whenever you make a post, you need to ask yourself if your audience will find it interesting or eye-catching. It’s all well and good you finding the post intriguing, but the post is not for you. It’s for your audience. You must always put them first and try to determine what they want from you.


Instagram is a visually appealing platform 


Be consistent

You can’t just make an Instagram account, post 10 times in 2 days, then give up. You need to remain consistent and keep up the regular posting. It’s good practice to create a posting schedule that’s actually feasible.

Nothing has to be set in stone, but try finding out the best days and times for you to post and stick to these. If you want to constantly be growing your audience, you’re going to need to be present on Instagram. Without a good presence, people are going to think you don’t care and will eventually unfollow you due to your inactivity.



Hashtags on Instagram are used to collate posts all using the same hashtags in the caption. Hashtags are one of the easiest ways to get your posts noticed by more people. People can actually follow hashtags which means posts using that hashtag appear within their feed, so your post could potentially appear in feeds of people who don’t follow you.

Using the right hashtags ensures that your content is in the searches of people who will actually be interested in you and what you have to offer. Hashtags are also good for bringing people together, for creating a community. Being part of a community is always beneficial as you begin to build connections with people and consequently earn potential readers.


There are endless possibilities and routes to take on Instagram to make it work for you. Much like any other promotional strategy, you must be prepared to experiment and figure out what works. It may take some time but once you've determined what your target audience like and what engages them the most; you can continue constantly improving your strategy.

We discuss even more tips on using Instagram for authors over on our Marketing Hub! Our Hub is free for subscribers of Tickety Boo Ink only. 


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