How to Write a Blurb That Sells
Once people have gained interest in your book through its cover or title, their attention is then turned to the blurb. That is where you really try to sell your book.
The blurb of your book needs to give people a true insight to your genre, plot, hint to a disastrous event, hint to characters, and more. All of these hints and insights will give people just enough information for them to feel attached and want to continue reading, but not enough information that they know everything and don't actually have to read your book.
Here's how to write a blurb that sells...
Blurbs often begin with the context of your book, such as a problem the main character is facing. The first sentence of your blurb needs to be attention grabbing. The aim of your first line is to make the reader of your blurb become the reader of your book. You can write what you want in your first line; you could introduce your main character, a setting, or anything. It is entirely up to you, as long as it is eye-catching and unique.
Your blurb gives people just enough information to make a decision
Don’t be misleading in your words. If you are somewhat misleading in what you write in your blurb, those who go on to read your book may be disappointed and their view of you as a writer could potentially change. This may affect you if they leave negative reviews or if they simply do not continue supporting you. Make sure that what you write on your blurb is a 100% accurate representation of what they can expect in your book.
Don't give it all away
Whatever you do, do not give it all away. If you give away all the details in your blurb; what is the point of people picking it up to read the full book? Make sure you keep a sense of mystery; make those reading it want to know what happens. If you give away all your plot or information in the blurb, your book won't sell as much as it could if you keep a sense of mystery.
Think of your blurb as your final sales pitch. You've got one final last effort to make people want to purchase and find out more; and it's your blurb. You will need to understand how to write a blurb that sells to get the best possible results.
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