Writing and publishing your book isn’t the end of your book journey. You need a website for your book, and for your author branding. A website will help you be discovered by a wider audience; an audience that you may have not reached previously through the generic book promotion practices.
A website is one of the best places to show who you are, show your talent and work, show your human side, and so on. It allows people to get to know you and feel a real connection with you.
Your authors website is a hub of interactivity that allows communications to be made and relationships to be built
It’s a place your readers or potential readers go to find out about you and your work.
Failing to have your own website is a huge disadvantage. There are millions of people who go to the web for answers. People will go to search engines to find out information, and if people can’t easily locate you - you’re automatically seen as less “important” as other authors they can find easily.
Your homepage is more than likely the first page people are going to land on. This is where you make your first impression and give website visitors a taste of you and your work.
Keep your brand voice and message in mind, and be sure to convey this straight away
You also need to remember to give context - not everyone will know you or what you do when they visit your website.
As well as all the content, you need to keep the design in mind. Your homepage needs to be organised, polished, understandable, easy to navigate, and more. You need to make sure you’re not overwhelming visitors with new information. Avoid any elements that can cause a hindrance to the visitors easy navigation. It’s a good idea to utilise white space and keep all the content easy to digest.
It’s extremely important to get your first impression perfect. Make sure your homepage is just enough to make visitors want to read it and continue reading it; and not too much that visitors feel discouraged and leave your website.
Your about page is where your website visitors will go to find out everything there is to know about you.
It’s where you can explain more about who you are, why you wrote your book, who your writing inspirations are, what your favourite books are, why you love writing, and much more
Your website visitors will love finding out everything about you and feeling more connected to you.
You need to keep your website visitors intrigued and engaged by your content. You need to answer questions that you think they might have. Or, answer questions that you would want to see answered on an author’s about page. Think carefully about what will matter to your website visitors and what will add value to your perceived persona.
Make sure to keep your about page updated. Maintain your voice and branding throughout the whole of the about page; stay as professional as you want to be. Every author is unique in terms of their content and their message, so it’s important to find your voice and maintain this voice so you’re easily recognisable.
As an author, you’ll have a book. And as an author of this book, you’ll want to show it off and sell it to the world. So, why wouldn’t you showcase your book on your website?
You need to showcase your book in the best way possible
You must include a high quality photo of it, an enticing description, purchase options, and anything else suitable. It’s important to remember that not everyone will be aware of your work, so the descriptions you give need to encapsulate the book in a captivating and persuasive way.
If you’re selling your book, either through your website or another, you need to remember to include the link and double check the link works. It’s also important to make sure that the purchasing process is as simple as possible.
Reviews are one of the best ways to build up trust and credibility. They show real opinions and views on your work; allowing people to either feel intrigued or make their own initial judgement on your work.
People believe people
Use reviews that are short and powerful. Short and powerful statements work better as there are less words to digest and it’s more straightforward and to the point. It’s perfectly fine to be vain and choose to display the reviews that are the best; after all, you’re trying to promote your work through these reviews so it’s important they’re positive.
Social media is not essential as an author. But, if you do use social media it is essential to link it on your website.
Social media is where people will look to communicate with you on a more personal level
It’s also a hub for interactivity and engagement; not just promotional content.
It’s absolutely vital to include your social media links within your website. You must double check that they work and send your website visitors to the correct place - or does the correct action, e.g. follow or like a certain page.
Another social media aspect will be allowing visitors to share your content with their followers. This simply means adding a social share button on pages, blog posts, etc. that allow people to click and share automatically. The key to this is to create great, engaging content that’s shareworthy.
A blog is the central point of intelligence on your website. It’s the place to share your knowledge and expertise.
Websites with blogs get 55% more traffic than websites without blogs
Maintaining a blog gives your website constant up-to-date information and new, fresh content. This is beneficial in terms of SEO too as crawlers will look for websites that are providing new content and pages often.
As well as being beneficial for SEO, a blog page is the best place to entice people in due to your knowledge. You can teach visitors new things about topics they’re interested in - and this will hopefully lead to them trusting you and relying on you for certain pieces of information. A blog is, essentially, a hub for interactivity and engagement, much like social media. It’s a place for people to read, discuss, share, listen to other opinions, and so on. Providing this place will automatically create a community.
Sign up Form
Don’t forget to include a sign up form on your website. This sign up form is, most often, a newsletter form that enables visitors to sign up to your daily, weekly, monthly newsletter. Signing up to a newsletter from you automatically turns the visitor into a lead and you can proceed in nurturing them to hopefully guide them down the journey into becoming a customer.
To have a sign up form, you need to have something worth signing up for
You need to determine why people will sign up and what offer you need to provide in order to entice people into signing up. This offer needs to add value to people’s lives. But, what you offer also needs to be given. You cannot promise an offer and not deliver.
Contact Form / Information
A contact form can be a similar design to a sign up form, but instead they’re not signing up to a newsletter, they’re contacting you personally for whatever reason they have. It’s important to have a contact form and check it works just in case a visitor does want to contact you through the form.
The contact form needs to be easy to use; don’t hide elements away, make it easy to use and navigate
Another element you need on your website is your contact information. You need to make sure all the contact information you’ve put on your website is correct and enables visitors to contact you in a way that’s not through the contact form if needs be. Make sure visitors can find your contact information easily and quickly. Do not make them search for it. It needs to be placed in front of them as they’re browsing your website.
You may not be under the impression that a website is what you need as an author; but it most definitely is. A website is a place to show your work, talent and personality off to a wider audience than you could’ve ever reached without a website.
Your website will be where you promote yourself but also a place for building relationships and connections with visitors.
The most important thing to remember is to be authentic and genuine
People want real - they don’t want people enhancing who they are just for their website. You need to be true to yourself and show an audience who you are. The more authentic you are, the more people can and will trust you.
You need to remember to optimise every element in your website for visitors. Think about their experience and how you can make it positive. After all, a positive website experience leads to a positive opinion of you, the website owner.