An author brand will be your recognisable element. It will be something that your readers and audience members will recognise and know you as; something that’s unique and individual to you.
Having a strong author brand automatically shows you as credible and reliable. It provides you with more authority and shapes your readers perception of you.
Building a brand allows your readers to feel a connection with you and build relationships with you
Your author brand is, essentially, your story. It’s the way you present yourself and the way you want your readers to perceive you. It’s something that makes you unique.
Reinforcing your author brand in whatever situation you can provides your readers with the best experience they can receive, as well as making them understand you on a more personal level. Your brand is what people will know you for.
First off, you need to define yourself as an author. This means to define your goals, define why you write, your writing inspiration, and any other elements you may want to include. The definition of yourself needs to be unique to you and your work.
Defining yourself is one of the most important steps as the definition you create is the definition people will learn and understand. You must define and depict yourself the way you wish to; in the best light possible. It needs to really show who you are, your values, your message, and so on.
You must define your purpose for writing; your reasoning
There are other aspects that go into defining yourself such as colouring, styling, social media, and so on. Let’s discuss the most important ones...
A website is the heart of your brand. It’s one of the first places people are going to visit to learn more about you and understand you on a more personal level.
Your website needs to uncover your brand; the colours, the font, the value, the beliefs etc
It needs to convey everything you’re an advocate for, as people need to be able to immediately make a judgement on you and find something that they can recognise you by. This recognisable factor may be website colouring, the logo you’ve chosen, etc.
As well as conveying your brand message, your website needs to provide all the necessary information. It needs to be a place where visitors can read about you, read about your book, read your blog, contact you, purchase your book, and understand your brand message. The content needs to be accurate and consistent in the message you’re portraying.
This is not as popular an approach, but a tagline may be necessary.
A tagline can be something that’s short and sweet, and that people instantly recognise you from when they see the tagline
If you choose to create a tagline you must remember to include it everywhere you can, without going over the top. It’s easy to forget that new people don’t know your tagline; so you must keep reinforcing it and reiterating it, but without repeating it too often. Repeating it too often can get boring and dull to readers who are 100% aware of your tagline and associate the tagline with you. Your end goal with a tagline is to get people to associate you with the words you’ve written that align with your brand message.
With a brand message, you have to be consistent. You must always stick to your brand message and values and deliver to your readers what you may have promised within your brand values.
You need to develop a plan on how to solidify the brand message you’re trying to convey
You need to determine how you’re going to develop it and how you’re going to get across the important message you want to convey. You must ask yourself questions like…
1. How will you demonstrate the value you’re saying you have?
2. How will you grab a reader’s attention?
3. Who’s going to be interested?
Your plan needs to show consistency. It needs to show you always being consistent with your brand values and message; never straying from what you believe in. If you begin to stray away from your author’s brand, it won’t seem as authentic or truthful as it would if you were constantly persistent and always striving to improve and deliver your branding.
Every author is different, so there may be more to creating an author brand than this for you. However, this is the basics to get started on creating your author brand.
As mentioned, an author brand is pivotal to enabling people to trust you; your authority can be built solely through creating an author brand
You must ensure that you’re consistent with your branding and are always true to the messaging and values you associate yourself with. If you break your branding and / or values, people’s perceptions of you may decline as they may see you’re not necessarily the author you’re claiming to be.
An author brand is all about building trust and letting your readers get to know you on a more personal level; telling them what you believe in and discussing your writing inspirations. An author brand is essentially something people will associate with you, and it improves your credibility and reliability to voice your thoughts and values.