The Importance of Marketing


You’ve written and published your book… now what?

You have to market and promote it. Your book will not and cannot sell itself without your help. Without marketing and promoting your book, it will just sit there and not reach the audience you want it to reach. The only way to reach this audience is by getting your book out there.

There are a multitude of ways to market your book. Social media is one of the easiest ways to get your name out there. You can create free accounts on platforms such as Facebook, Twitter, Instagram, YouTube, Pinterest and many more. These platforms have a massive amount of followers who you can engage with and potentially grow your following.

On top of this, paid promotion can help. These free platforms mentioned above offer the option of including paid promotion on your account. For example, on Facebook you can pay as little or as much as you wish; with high rewards. It will tell you how many people it has potential to reach if you pay the amount you’re going to pay, and usually it is a large number. Paid promotion is one of the best ways to enhance your use of the free platforms.

So, if you have published your book and only a few select people know about it; do not forget to market it. Even if you only use the free platforms and don’t pay for any marketing, it is substantially better than not marketing at all. If you fail to market your book at all, it will lack an audience and you may not get as many readers as you hope to have.

The only way a large group of people will become your readers is through marketing. Without marketing, you are missing out on a large proportion of your potential audience.

Promoting yourself and your book is vital.

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